Sony executives touring media offices last month said that their handheld player, which was launched as the rival to Nintendo’s successful Gameboy players and more recent Nintendo DS, has now sold more than 38 million units globally and acceptance among age groups has trended lower and lower into hard-core gaming segments. But even as it cultivates younger gamers, Sony is sticking with its original game plan of marketing the device as a multiplatform portable entertainment system that can compete with Apple’s iPod as much as the Nintendo DS. Since then, the purchase demographics have slowly evolved, getting younger and younger, said John Koller, Sony Computer Entertainment PSP senior marketing manager. In recent months, the company has added such functions as an RSS browser; compatibility with Sony’s Location Free TV system, which enables remote playback of content from entertainment systems in the home; Skype VoIP phone service; and Internet radio capability with access to more than 22,000 Internet radio stations. read more
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