When My Stylist debuts later this year for the handheld PlayStation Portable console, you can bet Sony’s hard-core base of 18- to 34-year-old male gaming fans won’t be lining up to get one. Kazuo Hirai , who took over as Sony Computer Entertainment’s president and chief operating officer in June, is now pushing hard for projects like Araki’s that don’t cater to die-hard gamers. Video games are now reaching a wider audience, thanks to a shift in focus to innovative gameplay, a combination of online social networking and multiplayer gaming, and new nongaming uses for portable consoles. In contrast, Nintendo ( NTDOY ) has succeeded in wooing nongamers with a touch-panel for its handheld DS and a motion-sensing wand-like controller for its Wii living-room machine. And it’s testing the DS for uses beyond just gaming, including one trial at baseball’s Safeco Field in Seattle where you can order food, watch the game’s closed-circuit video, look up player stats, and play trivia on the DS. Customized Sales Training Get the Power to Sell and improve sales results with Richardson’s classroom, Web-based, and blended sales, service, and management training. read more
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